Author: mark10

Phil, please let us know the idea behind the inception of Textdrip and what obstacles you face. At Textdrip, we saw a common trend in CRMs—email took the spotlight, leaving... Read More

Organizations today are continuously exploring innovative ways to attract, engage, and hire talented employees. A key development transforming talent acquisition is the integration of AI and advanced technologies into recruitment... Read More

The Martech industry is revolutionizing the way Micro, Small, and Medium-Sized Enterprises (MSMEs) grow with its innovative tools and strategies. CRM (customer relationship management) systems and social media marketing platforms... Read More

With its cutting-edge tools and tactics, the Martech sector is completely changing the way Micro, Small, and Medium-Sized Enterprises (MSMEs) expand. Social media marketing platforms and customer relationship management (CRM)... Read More

CRM initiatives act as a framework for continuity, growth, and profitability within the handling organization. Comparatively, it was largely limited to the areas of customer acquisition and the first sale,... Read More

Today, social media feeds are full of ads, sponsored posts, and videos from influencers promoting the latest finds. The amount of content in feeds is increasing, to more than what... Read More

Eric, please outline how CallMiner views the current state of AI adoption, particularly in the realm of Customer Experience (CX)? Since ChatGPT was introduced a year ago, generative AI has been... Read More

Many lay people tend to mix up marketing and selling, assuming that one naturally follows the other. However, business leaders know better. They know that these two functions are markedly... Read More

Introduction Sales and marketing management means effective resource management and goal alignment in a highly competitive market. This is one way of advancing the strategy of integrating CRM with marketing efforts... Read More

In sales offices across B2B organizations, AEs and sales leaders grapple with their CRMs, questioning their promised benefits amidst the daily grind. Sales leadership faces resistance from their teams, battling... Read More