We live in a more connected world than our forefathers and are currently witnessing an information boom. There is a ton of user-generated content on the internet that contains valuable insights. But it can be a lot difficult to manually analyze unstructured data. So, businesses actively seek new technologies and solutions to give them an edge over their competitors. Although, the last decade alone has shown rapid advancements in technology in every industry. This makes it difficult to decide which technologies to adopt to grow your brand. One such technology that’s in question today is, ‘text analysis’.