Investment banks play a key role in the financial services industry, particularly concerning mergers
Mergers Versus Acquisitions
Investment banking transaction involves two distinct types of deals each with unique strategic intent, which requires customized advisory services.
A merger is the process where two entities combine to form a new business entity, commonly to achieve synergy, increase market share, or to obtain strategic objectives. To make the mergers a success, valuation, negotiation, and planning of integration commonly accompany the process.