Selling online is the new order for retail selling. For this reason, retailers are working hard to meet the demands of evolving into the online marketplace environment in order to get new clients and retain old ones. The COVID-19 lockdowns meant that businesses that were not rushing to have an online presence had to pick it up, and those that were had to step up their game! While the lack of face contact with clients may mean adapting whole business models, there have been many success stories. Let’s see how some businesses have adapted their digital marketing investments towards selling online.